Winter Weddings Cut Costs

According to Debenhams, winter weddings are on the increase as couples look to save costs by avoiding the busy summer season. The retailer conducted a survey into wedding costs among 1500 online customers, and the results suggest that a winter wedding can be 20% cheaper than a summer wedding. They have also seen an increase in Debenhams gift list bookings for the winter months, with the number of brides registered for weddings in January 2012 up +89% versus the same time in 2011.

Debenhams wedding dressMichelle Dowdall, Debenhams’ spokesperson said : “We are seeing more and more couples tie the knot in the winter months, with a particular focus on December and January. Notable festive holiday dates such as Boxing Day, New Year’s Eve and New Year’s Day are becoming as sought-after for weddings as any Saturday in June for brides looking to save money, as many venues charge discounted rates in a season they consider to be off-peak. For the two week period over Christmas and New Year we have over 1,100 registered brides – this is the equivalent to a week in July!”

Many family members in the wedding party are now coming into stores and asking personal shoppers for advice on what to wear to a winter wedding. A dedicated personal shopping appointment is no longer just the proviso of the bride and bridesmaids.

According to Debenhams, wedding-related personal shopper appointments overall increased 93% in November to December 2011, versus the same period in 2010. This is based on customers requesting appointments for:

  • Mother of Bride/Groom
  • Bridesmaids/Bride
  • Daytime guest
  • Grandmother of the Bride/Groom
  • Evening guest

Michelle Dowdall continues: “The growing trend of winter weddings is also reflected in the items featuring on wedding lists. Couples are asking guests for blankets, throws, heavy tog duvets and his and hers dressing gowns. In addition to the clothing for the bridal party and wedding list, we are also seeing customers who are tying the knot in December buy Christmas trees and decorations to dress their venues.”

Debenhams has recently launched its 2012 wedding collection, and we had a fantastic response to the £135 wedding dress we featured last week by Debut at Debenhams (pictured). Check out the Debenhams 2012 wedding collection for some beautiful pieces at affordable prices.



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